Thursday, January 23, 2014

The History of Valentine's Day

By Sylvia Cochran

Valentine's Day has been observed in a number of fashions throughout the decades, but the traditions that Americans associate with the holiday did not truly take place until about 1847. This year marks the first occasion that an American stationery store sold pre-printed Valentine's Day cards, and a practice that seems to have already flourished in England finally took hold in North America.
Nineteenth century social mores made the exchange of Valentine's Day gifts a mostly one-sided occasion for those who were unmarried. Men would offer handwritten and later printed cards to their love interests. As the 20th century was ushered in, gifts of flowers and later candies were added to the Valentine's Day observances. In the 1980's, the rise of diamond industry advertisements urging the purchase of a special gift gave a decidedly commercial feel to the occasion.
England introduced North America to the concept of greeting card exchanges for Valentine's Day observances, but other countries have put their own special spin on the day. In Sweden, giving flowers is at the heart of the observance, while cards take a backseat. Finland expanded the celebration to not only include lovers but also friends. In Japan, women take the initiative and present the men in their lives with chocolate candies.

Men and women observing Valentine's Day today generally use pre-printed cards. They serve as a springboard from which to seek out more elaborate observances. The ultimate observance is perhaps a marriage proposal timed for this day. A night out with dinner, dancing, and time away from friends and family is also part of the observance. Of course, finding the right things to do on Valentine's Day depends largely on the couple's tastes and preferences.

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