Red Line is the Bottom Line

By Bob Cox

To be completely honest, my mama never told me, “You better shop around”. Fortunately, I’ve heard the soothing and soulful sounds of that old Smokey Robinson song enough times in my life to benefit from those words of wisdom. So, when it came time to replace my tires recently, I did shop around.

What did I find? I discovered a gem of a shop that offered me such a great deal; I simply could not refuse the huge savings! That shop is called Red Line Tires in Rancho Cordova. According to Majid Pasha, the President of Red Line Tires, their goal is to provide an excellent quality product and service at a very reasonable price. Customers can choose from a variety of used and new tires, including several popular brands like Michelin, Goodyear, Cooper and more.

Red Line Tires offers complete alignment service that utilizes state-of-the-art equipment. They also provide a free alignment check to make sure their customers actually need the service. “We’ve had many customers come in specifically for an alignment and after we put their vehicle on the rack; we often discover that an alignment is not needed. When we tell them there’s no charge, they usually come back because they leave so happy”, Majid said.

You don’t find that extraordinary level of honesty everywhere in the business world, which is just another reason why I’m so jazzed to have discovered Red Line Tires. They also offer premium quality flat repairs (patch instead of a plug) and tire rotations to all vehicles riding on their new set of tires absolutely free! “We take pride in providing excellent service to our customers. Our associates are very friendly to people and we listen to our customers and find out what they need rather than forcing our will upon them. We also offer nice clean waiting areas and restrooms”, explained Majid.

Red Line Tires has four independent shops located in Roseville, South Sacramento, Rancho Cordova and Natomas and they’re planning to open at least three new stores a year. In the coming months, they want to open facilities in Elk Grove, Folsom and another towards the Bay Area. That’s great news for those of us that would prefer to not have to shop around. Sorry Smokey’s mama!