When
you’re trying to reach
a goal,
spend time learning from the people who’ve already achieved what
you want to do because sometimes it’s better to learn from the
battle scars of others than earn your own.
Over
the last two years, I’ve picked the brains of people at the top of
their field for my
podcast.
I’ve interviewed more than 100 entrepreneurs, and in each episode,
I ask my guests for the keys to their success.
Not surprisingly, there were
many interesting answers. But there were a few principles I heard
repeatedly that were critical to getting these business owners where
they wanted to go. Their advice is so universal, it transcends beyond
entrepreneurship to anyone working to achieve a goal.
So, without further ado, here
are the top five things I learned that successful people commit
themselves to doing, no ifs, ands or buts about it.
1. Be persistent.
There’s
an old Japanese proverb that says, “Fall
seven, rise eight.” Failure, obstacles and setbacks are an
inevitable aspect of the journey to achieving anything meaningful. In
fact, it’s those failures that propel you forward. Failure
gives you the clues
to know what works and what doesn’t, so you can adjust as needed.
But
failure scares people; it prevents them from even trying. For others,
after a few slammed doors, they decide they are done. Successful
people commit
themselves to not giving up,
no matter how many times they fall on their face.
A
growing body of research backs up the benefits of persistence. In her
New
York Times best-selling
book Grit,
Angela Duckworth presents numerous sources that whittle down the
essence of the mindset it takes to break through:
“Grit
depends on a different kind of hope. It rests on the expectation that
our own efforts can improve
our future.
‘I have a feeling tomorrow’ will be better is different from ‘I
resolve to make tomorrow better.’ The hope that gritty people have
has nothing to do with luck and everything to do with getting up
again.”
Commit to achieving your goal in
advance. Relentlessly pursue it, knowing that you will not stop until
you win.
2. Hang out with the right people.
One of the biggest mistakes
people make when embarking on a new challenge is trying to take their
journey alone. You will go much farther, faster, when you have the
right people by your side. Scientific data bears this out as well.
Daniel
F. Chambliss, Ph.D., a professor of sociology at Hamilton College in
Clinton, New York, spent years studying Olympic swimmers to
understand the nature of excellence.
One of his observations on how
to achieve greatness
is to hang around others who will push you to go farther. “The real
way to become a great swimmer is to join a great team,” he says.
Chambliss notes that the drive to fit in and measure up to the norms
of those in your circle is what drives you to improve.
Surround
yourself with people who will help you be great. For some, that means
hiring a coach. For others, that means joining a mastermind group, or
linking up with an accountability partner who is working toward a
similar goal. Invest the time to discover who
the right people are
to have by your side.
3. Do the work.
People
spend countless time dreaming about success but rarely do
anything
to make it a reality. You
must put in the work,
consistently. Do it when you’re motivated. Do it when you’re not.
Do it when you can’t see any visible progress. Do it when it isn’t
convenient.
Gary Vaynerchuk is a household
name in business, but he’s quick to remind people he started at
zero. He credits his success to committing himself to this principle:
“I
hear people say, ‘Well how do I get in the New
York Times?’
or ‘How do I get that meeting with that CEO?’ And oftentimes I
just say, ‘One
is better than zero....
The concept around one is better than zero is simply a call to action
to do.... It’s the patience and willingness to do 500 interviews,
and conference calls and meetings over coffee that never turns into
anything. I mean hell; I did Wine
Library TV
shows every day for an entire year before anyone said a thing!”
Prepare yourself to do a lot of
work. It isn’t always glamorous, but it will pay off.
4. Be self-aware.
You
have to know what your strengths are and how you can leverage them to
accelerate your progress. Conversely, you also have to know your
weaker areas so you can figure out how to prevent
them from derailing you.
Fashion
designer Tina
Lobondi
told me she prefers focusing on the creative side of her business
rather than thinking about money. But to advance her fashion label,
she quickly realized that sales and finances had to be at the
forefront of her mind, even though she hated it. The changes she made
as a result have enabled her business to grow.
Take an honest inventory of your
skills. Then make a plan for how to improve, or get help where
needed.
5. Learn constantly.
You don’t know what you don’t
know. But the more you dig in and do the work, the more you will gain
an understanding of the areas in which you can improve.
Sometimes
that means learning things outside your wheelhouse. Dr. Marc Smith is
a veterinarian and co-founder of PetTao,
a holistic line of pet food. He told me he discovered it was
necessary to become a student again for him to grow:
“I can be the best
veterinarian that’s ever walked the face of the Earth, I can have
400 degrees behind my name, but if people don’t know that, it
doesn’t matter. And so I’ve embraced this idea of I have to
become an excellent marketer, not only to help my business, but first
and foremost to help people and their pets.”
Never
stop learning.
Determine the skills you need to acquire to get to the next step in
your journey.
Successful
people have figured out how to reach their goals through trial and
error. Science has tested and proven how to do it, as well. Now all
you
have to do is commit yourself to these five principles so you can be
the success you know you can be.
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