Thursday, May 29, 2014

Digging Deeper for Sterling-Silver

The Hidden Agendas of Donald Sterling & Adam Silver

By Bob Cox

Unless you've been secluded in an underground bunker in a melting iceberg somewhere in the Antarctic, chances are you've heard about the recent scandal involving Los Angeles Clippers owner Donald Sterling and his racist rant caught on tape. An organization called Deadspin acquired an extended, 15-minute version of the conversation between Sterling (DS), a married man of over 50 years and his then-girlfriend V. Stiviano (V). Here are a few low points of the dialog.
V: I don't understand, I don't see your views. I wasn't raised the way you were raised.
DS: Well then, if you don't feel—don't come to my games. Don't bring black people, and don't come.
V: Do you know that you have a whole team that's black that plays for you?
DS: You just, do I know? I support them and give them food, and clothes, and cars, and houses. Who gives it to them? Does someone else give it to them? Do I know that I have—who makes the game? Do I make the game, or do they make the game? Is there 30 owners that created the league?
We've heard many people speak out against these offensively racist comments and rightfully so. What we haven’t heard as much about is the equally disturbing and unacceptable comments Sterling directed towards all his players, regardless of their ethnicity. Sterling is living in the delusion that giving is a one way street, flowing down majestically from his palace among the clouds. What’s he’s failed to grasp is that if his wasn't for the dedication of all the players and members of his organization, he wouldn't be a part of the billionaire club in America. Sterling purchased the Clippers 33 years ago for $12 million and it’s now conservatively valued at $575 million by Forbes. Patrick Rishe, a professor of sports business at Webster University, says that the team is worth at least $750 million and that a bidding war could quickly take the sales price up to $1 billion or more.

Sterling’s tyrannical views on how to run a successful sports organization are nothing new. Sterling’s history of despicable behavior is long and well documented within his sports organization and also the real estate he owns. Sterling has been guilty of abusing his financial power for many years and it finally caught up to him. This type of exploitation has been going on long before Jackie Robinson courageously broke the color barrier in Major League Baseball in 1947. From the sweatshops and factories of the industrial revolution to the southern plantations two centuries ago, an unhealthy combination of greed and an appalling lack of compassion and empathy for the common man has existed in the cold-blooded hearts some of the wealthiest entrepreneurs in the world.

When Adam Silver, the new commissioner of the N.B.A. fined Sterling the maximum amount of 2.5 million and banned him for life from all activities related to the N.B.A. the vast majority of Americans rose as one and applauded his decision, a decision I wholeheartedly supported. There is; however, a skeptical part of me that wonders about the conversation Silver had with other key participants behind closed doors. How much was Silver’s decision based on a directive from his heart to do the right thing versus external pressure from the outside world. I’m pretty sure that a fine and suspension that was less than the maximum might have created a hornet’s nest of potential future problems. Would millions of dollars be lost via massive boycotts, corporate sponsorship cancellations, declining attendance and fewer television viewers? Even worse, would justice be served out in the streets of major cities across America (rioting and looting) if Sterling’s punishment was perceived as a slap on the wrist?

In the final analysis, I believe that Adam Silver made the right choice. Racism, intolerance and blatant disrespect have no place in our society. But is casting out any member of society, even one as rotten as Sterling, without the opportunity to rehabilitate and atone for their grievous ways the enlightened choice? We have accepted a lower standard of quality among the products we use every day, despite the fact that we have the technology to create better and longer lasting goods (another example of appalling greed), so we've grown accustomed to accepting less and paying more in the long run while our landfills pile up like monuments of waste. Should we do the same thing to our people who don’t measure up by permanently casting them out?


In the sorted case of Donald Sterling, perhaps, a more fitting decision would've been a second option: An opportunity to redeem himself and atone for his transgressions. How? By imposing a combination of generous financial donations from Sterling that go directly to organizations that are committed to helping others along with several thousand hours of community service by Mr. Sterling himself. Doesn't he truly deserve the opportunity to serve those that he has callously walked on for years? This, along with the requirement to work many more hours in each and every position of the employees that he has regarded as being beneath him. I believe that if anyone is served a steady diet of humble pie, even the most despicable characters could have a change of heart. By disparaging, punishing and judging our fellow man, we not only harden the coldest hearts of those we seek justice for, we create a colder and less compassionate heart within ourselves. If the real bottom line question is how do we create a better world for ourselves and future generations and this becomes the authentic bottom line (not net profit) that drives us forward, the real answer is pretty simple: though good deeds that only come from the heart, we uplift and inspire our fellow man to be the best possible version of themselves. This is the enlightened choice.

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