By
Bob Cox
The
warm spring day started out like every other day for bicycle
enthusiast Walter Ford. While his friends were racing in a triathlon,
he decided to venture out to the foothills near Auburn, CA. While
waiting for his friends at the bottom of Shirland Tract Road, he
decided to make the steep climb and descent back down at a speed over
50mph! When his friends transitioned to the bike from the swim at
Rattlesnake Bar, he began to ride back up Shirland Tract Road. While
on this climb, his front carbon forks snapped off, sending him
headfirst into the pavement. He was rushed to the hospital with a
laundry list of serious injuries, including a crushed chest,
collapsed lung, broken ribs, broken and separated shoulder, broken
neck and a clavicle that was torn from his chest. Much to Walter’s
shock and amazement, the hospital released him the next day!
I
believe the average person could’ve easily been overwhelmed by the
number and degree of serious injuries, but Walter has a very unique
perspective when it comes to problem solving. One day his younger
brother told him that he wished he could be more like Walter because
problems didn’t seem to be a problem for Walter.
“You
know, there are only two kinds of problems in the world: The one’s
you can’t do anything about, so you don’t and the one’s you can
do something about. With my bike crash, I never saw it coming and was
not expecting it, but in the aftermath, I needed to figure out how I
was going to get through it,” explained Walter.
When
it comes to problems that can be solved, Walter has another
unconventional approach that helped him make an amazing recovery. “I
think some people see a tragic event as one huge problem, an
unsolvable problem that you can’t get over, under or around. But
really, most problems are just a bunch of small problems that you can
nibble away at by taking care of the things you can do right away and
then let everything else fall into place,” Walter said.
The
first few months after the accident were the most difficult for
Walter because along with all the injuries, his kidneys failed and he
had to summon the strength to get up and visit the restroom every 15
minutes. In those agonizing first few months, just getting out of bed
was excruciatingly painful, but Walter persevered by breaking the
problem down into small and manageable tasks.
During
those difficult early weeks of recovery, Walter also found a
tremendous source of inspiration and courage from others that were
facing even greater adversities. “In spite all the things that I’ve
gone through, I have friends that are going through much worse things
and I think about them and how they deal with things and it gives me
a lot of strength. I have friends with cancer, so in light of what
I’m going through, there’s light at the end of my tunnel,”
Walter explained.
Walter’s
amazing outlook on life has served him well, both personally and
professionally. He owned and operated a very successful auto repair
business in Rancho Cordova for over 10 years and his approach to
problem solving was something that made many of his customers
fiercely loyal.
Just
one year after Walter’s bicycle accident, he got the itch to jump
back into the business world by filling a glaring need in our
community. While he was operating his auto repair business, it was
very difficult for him to find a reputable and stable detail shop he
could send his customers to. After sharing his idea with several
other respected colleagues, who loved his new idea, Walter was
encouraged to open up his own detail shop in Rancho Cordova called
Gold River Auto Spa.
Q: How did you come up
with the business name Gold River Auto Spa?
A:
Conceptually, the word spa is very appropriate. When people go to a
traditional spa, they feel and look better by rejuvenating
themselves. This is the same thing for your car. If you brought your
car to us and it is several years old and your paint or interior is a
little tired, we can help you by making it look significantly better.
Q:
Is there a trend for people to keep their cars longer?
A:
Yes, I think people are keeping their cars a little longer now,
especially the European models. In many cases, taking it in and
making it look new again is well worth the money spent.
Q:
What kinds of damage can happen to a car’s interior and exterior
during the long summer days in Sacramento?
A: Sacramento is very hot and we
have a very intense sun presence here, so tinting the windows, even
if it’s visually clear, will block over 90% of UV rays that will
crack, fade and heat your interior. So you can make your car more
comfortable to drive in the summertime just by tinting the windows.
Q:
What makes you different and unique from other detail shops?
A:
We are truly a one stop shop. The system we use reclaims all the
water back, so it’s very eco friendly. Your car is literally taking
a bath in a six inch tall bathtub. The water comes off the car and is
pulled into a unit that cleans it, filters it and puts it back
through to be used on the next car. The soaps and chemicals we use
are all green and organic and no water drains into our sewer systems.
Q:
So, your system is a very environmentally friendly and efficient way
to clean a car, right?
A: Correct. And we do it inside
so we don’t have to worry about getting it done quickly because of
drying time from the sun. We can do a better job because we can take
our time.
Q:
Are you able to take your system directly to the customer?
A:
Yes, we have a truck and a trailer. All the equipment that we use
inside the building is portable. We will be offering this mobile
service to some of the larger companies in the area that want several
vehicles cleaned on the same day. The products we use are the best in
the industry and our customers will have the option to purchase them
directly from us for future use.
Q:
What personal qualities do you possess that will help you excel in
the auto detail industry?
A:
In my automotive business, I was known throughout the BMW community
and the racing world as somebody with a very high attention to
detail. I’ve always said that if I like it, I know the customer
will like it. And I probably take that to the nth degree in this
business because it’s purely appearance.
Editor’s notes: For more
information about Gold River Auto Spa, call (916) 399-4198 and ask
them about their pre grand opening specials.