By
Bob Cox
One
of the best things about publishing this magazine, especially when
the economy was floundering has been meeting and developing
friendships with positive and inspiring local business owners. One of
my favorite clients that has also become a friend is Faze Hayat, the
owner of What’s the Scoop Ice Cream Parlor in East Sacramento.
Whenever I drop by to visit with Faze, he’s almost always laughing
and joking. On those rare occasions when he isn’t, it doesn’t
take long for him to snap out of the doldrums.
I
stopped by What’s the Scoop recently to get the scoop on how Faze
and his wife Angel made it through the Great Recession to celebrate
their businesses sixth anniversary this month.
Q:
Why did you decide to open an ice cream shop?
A:
We just wanted to bring something special to the area that it was
missing. We noticed that there were mostly corporate chain ice cream
stores in the area, so we decided to give people what they wanted.
After a lot of taste testing, we figured out that people wanted
Gunther's Ice Cream, which has been a landmark in Sacramento since
1940. The
quality of the ice cream is great and it’s locally made. No matter
how much things change,
Gunther’s Ice Cream offers the nostalgia of good old fashion ice
cream.
Q:
What makes Gunther’s Ice Cream taste so great?
A:
Gunther's uses a
slow churn, hand-controlled method to process their ice cream, along
with a higher percentage of butterfat cream and the finest
ingredients available. This produces a richer and creamier ice
cream. My
wife Angel and I actually trained at the production facility and all
the ice cream is made here in Sacramento.
Q:
Can you tell us about some of the flavors that you have?
A:
Sure, we have 47 different flavors of ice cream and a lot of them
were made specifically for us. Our best seller ever is our Coffee
Oreo. Our Taro flavor, which is actually a purple root from Taiwan,
is our next best-seller. Our butter brickle is another favorite, with
pieces of toffee, candy and roasted peanuts in a vanilla base.
Q: What other products do
you offer?
A:
We have bubble teas, which are the freshly brewed tees from our tea
espresso machine. No one else in Sacramento has that. Our customers
like it because they can customize their flavors and get a freshly
brewed tea within 20 seconds. We have several non-dairy products on
our menu, including our bubble teas, milk teas, slurpees and all our
smoothies. We also offer Macaron Ice Cream Sandwiches made with
Gunther’s Ice Cream, real fruit freezes along with a large variety
of handmade bon bons, nutty cones, clown cones, ice cream cakes and
much more.
Q:
What are the biggest challenges of owning a business?
A:
Marketing. We have so many customers that still come in to the store
and ask us if we are new to the area. We continue to rely on the word
of mouth of customers to relay that “What’s the Scoop” serves
Gunther’s Ice Cream in East Sacramento.
Q:
What life experiences have helped you become confident enough to own
your own business?
A:
I come from a car background and I always had to deal with all
different types of customers and learned how to be a chameleon and
blend in with anyone at any place at any time. Also, my parents owned
a tire and rim shop. My wife also came from a family of entrepreneurs
that owned multiple businesses, so she understands the trials and
tribulations that come with owning a small business.
Q:
Were there people that doubted your ability to run a successful ice
cream shop?
A:
Yes, a lot of people with expertise in our field doubted us and we
had to prove a lot of people wrong. This experience taught us to
never go with what other people think about you. If you're doing
something positive and you keep going for it, then you can achieve
anything
Q:
You’re always positive and upbeat every time I come see you. What
do you do to keep that positive attitude?
A:
I just look in the mirror (laughing).
Q:
I hope they don’t see what we see (laughing)...I’m kidding! In
all seriousness, do you have any suggestions to help people stay
positive and motivated?
A:
Yes, just keep CVS open and the hair color section alive (laughing).
Seriously though, we do have two daughters (Ashley and Fyzah) and
they are our biggest motivation. We’d like to see them be what they
want to be. We don't push them into our business but they do see us
working hard every day. They respect that and they actually want to
come in and help out and learn the business. That reminds me of a
quote: To be successful, you have to have your heart in your business
and your business in your heart.
Q:
The best job I had in college was when I delivered flowers for a
local florist because everybody was happy to see me. Has that been
your experience owning an ice cream shop?
A:
Yes because it's a treat. If someone comes through the door and
they’re having a rough day, that always changes to a smile when
they look up at our menu or when we talk and joke with them. We just
make them feel like they're at home. Our motto is to smile and serve!
You never know whose day you could make with a simple scoop of ice
cream.
Q:
Do you have any advice for the younger generation?
A:
The biggest thing is just don't ever stay down if you fall down. You
can accomplish whatever you want because nothing's out of reach.
Follow the positive people, the people that support you. You can
achieve your dreams, just make sure you stay positive and always keep
a smile on your face. Look forward and not backwards!
Q:
On a more serious note do people really scream for ice cream?
A:
The kids do and they’ll scream at you too if you get it wrong
(laughing)! Actually, they choose by the color of the ice cream!
“I want the pink one” or “I want the purple one”. It’s so
cute to see them get so excited about ice cream.
Q:
Actually I saw one of your younger customers screaming when his ice
cream fell off the cone and onto the sidewalk outside your store.
When he came back in, you gave him a free scoop!
A:
That's right (laughing). We will load them up for free, but most of
the time there's a lot of people screaming because the ice cream is
so good and it's a good experience.
Q:
So is that the scoop at What's the Scoop?
A:
That's the scoop at What's the Scoop (laughing)!
Editor’s
notes: What’s the Scoop Ice Cream is located at 6350 Folsom Blvd.,
Suite 400 (at the Southwest corner of Folsom Blvd. and 65th
Street) in East Sacramento. Their phone number is (916) 370-7301 and
their website is www.whatsthescoop.net.